Most replica producing companies tend to make a lot of
Decoding Shoe Terminology: Understanding What Reps Means in the World of Footwear The global sneaker market has experienced explosive growth in recent years, with global sales reaching over $78.8 billion in 2023, which accounts for 19% of the total footwear sales. Worldwide sneaker revenue is projected to grow at a compound annual growth rate (CAGR) of 5.3% over the next 5 years and is expected to reach $98.1 billion in 2028. According to data from 2022, Nike leads the global sneaker revenue with $28 billion, followed by Adidas $13.4 billion. However, within this booming industry lies a lucrative secondary market known as the sneaker resale market. This market is estimated to be worth around $2 billion globally, with prices for rare and coveted sneakers often reaching thousands of dollars. The sneaker resale market differs from the primary retail market in that it is driven by scarcity, exclusivity, and hype. With this, they can buy a product that matches their values and preferences. Most replica producing companies tend to make a lot of different versions of the shoes for example, color variants and designs that the original brand may not have in their catalogues. It is not unusual for replica producers